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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time. Pricing on the new software was not announced. READ MORE>>.

Platform 133
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Silicon Beach Report May 4: Google Partners with Fandango

L.A. Business Journal

Google partners with Fandango; Layoffs at Uproxx Media Group; lawmakers call for diversity in tech.

Fandango 113
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Famebit Acquired by Google

L.A. Business Journal

Multichannel media network Famebit has been acquired by Google for an undisclosed amount.

Google 100
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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. More on that another day.

Media 288
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Silicon Beach Report Jan. 26: Otter Media Buys Remainder of Its Digital Businesses Fullscreen, Ellation

L.A. Business Journal

Otter Media buys remainder of its digital businesses Fullscreen and Ellation; no one is going to win the Google Lunar X prize competition; and China’s JD.com aims for logistics facility in Los Angeles.

Media 100
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Demand Media Launches Long Form Article Effort

socalTECH

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

Demand 168
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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. They are Starbucks, Dell, eBay, Google and Microsoft. 06 percent.