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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?
I’m very pleased today to announce that I invested, on behalf of GRPPartners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. The Kindle has already revolutionized book reading.
The funding round came from GRPPartners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Tags: rifkin evan advertising mobile capital venture burstly. Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M READ MORE>>.
Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly announced the move this morning, in addition to reorganizing its corporate structure around its multiple mobile app services.
Gradient X , the online mobile marketing and advertising technology developer backed by GRPPartners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.
A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.
It's a huge development task to develop your own mobile application, connect into Facebook, and create an online ordering system--unless you use the software from ChowNow (www.chownow.com), one of the newest startups to get funding here in Los Angeles. Christopher Webb: ChowNow is a platform for restaurants, focused on online ordering.
Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRPPartners. Tags: burstly softbank mobile advertising venture capital. READ MORE>>.
It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRPPartners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.
It’s not uncommon for incredibly smart and talented Phd’s or CS majors from Stanford to raise $10 million on an early-stage “platform&# that if it succeeds it will be huge. Never say never – GRPPartners is actually looking very closely at a company in its A round that is raising a large sum of money.
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRPPartners is an investor in Zag]. Includes content mobile guides, ie. Total Raised: $21.4mm.
in a venture round from GRPPartners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.
TestFlight recently joined forces with Burstly (www.burstly.com) to create a suite of apps for mobile developers and publishers. We spoke with Ben about how Burstly is now creating a company to help mobile developers create, develop, distribute, and monetize their apps. It also includes things like rewards and currency in games.
I’m super excited to announce that GRPPartners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.
Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. In the show we talked about why this is important to mobile application developers. We also talked a lot about Stickybits (who uses the SimpleGeo platform) and Occipital who has the red-hot RedLaser scanning product.
My firm, GRPPartners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.
1) Mobile web. Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) I'll list three, not necessarily in order. (1)
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.
I know that I have not yet earned these kudos based on investment returns (although my partners have. GRPPartners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). Do you have an application that helps mobile developers build HTML5 apps? First, you’ll need a platform.
In San Diego you have Qualcomm so an entire mobile industry has been spawned. And despite what I keep hearing from others – these are not content “hit businesses&# they are “content production platforms&# that are producing scale like I’ve never seen and at a cost structure that is astounding.
ChowNow , the turnkey interactive food ordering platform, just raised $3 million in additional funding to launch new products and expand national operations. Funds were contributed by returning investor GRPPartners along with Double M Capitol, Karlin Ventures, LaunchPad LA and Daher Capitol, all local investors.
Previously known as GRPPartners, Upfront Ventures has focused on early stage investments since 1996. Whether the end goal is a functional business app or a mobile-friendly website, philosophie’s modern, open-source approach to development is sure to get the job done. Venture Capital: Upfront Ventures.
Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? It’s no big surprise that I spend a larger portion of my time in LA working on: disruption of television, performance-based marketing, games & mobile. Are you going to do all of this?
Mark Suster , GRPPartners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device.
Mark Suster , GRPPartners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device.
Today I’m announcing that GRPPartners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. The Importance of Twitter. That is what I Tweeted when I saw DataSift present as a finalist at TC Disrupt last year.
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