InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We are helping to answer those challenging and important questions a business wants to answer. San Diego-based Daasity (www.daasity.com)  which just raised $2.3M

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. At the same time, those networks have all figured out how to be as helpful and relevant as possible. Instead, we'd tell them, we'll help you leverage them. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Where do you fit into the ad market? For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

AUGUST 28, 2017

We're focused on larger scale events, not do-it-yourself type events, and we're really for people planning large scale events, looking for ideas, and who are looking for a professional to help them. Number two, it's really important that you focus your strategy on a very small niche of a market. She's helping to get the word out.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

socalTECH

FEBRUARY 24, 2010

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

SEPTEMBER 28, 2013

But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. A tool to better help you find bars & restaurants? A $1 trillion global market. I’d need a letter from you to help with my loan.” ” “Yeah, Ma. “What?

Startup 417

Startup Course Venture Capital Writing 417

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising.

Southern California 66

Southern California Software Artificial Inteligence Company 66

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

His impact has even helped a small country gain admission to the United Nations. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. they can build teams that really focus on building & marketing great products. I further that.

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

The Right Way to Lay People Off - Ben's Blog , September 21, 2010 “I’m tryin’ to right my wrongs, But it’s funny them same wrongs helped me write this song”. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Simply put, there is no market for RSS.

Startup 191

Startup Product Technology Venture Capital 191