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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

Metrics 140
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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

Snapchat 150
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

Product 424
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How Snapchat Is Taking a Crack at Stopping Fake News

Tech.Co

Now Snapchat has stepped into the fray with its own solution. The New Snapchat. Will the new Snapchat actually cut down in the divisive problem of fake news? Read more about the evolution of social media on TechCo. Even the experts are split on whether it’s even possible to squash the phenomenon. more likes!

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Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177
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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. The second part of our app is Know It, which is a video on demand platform.

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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

We have already licensed this out to great partners like SNL, and we have a great relationship with NASCAR, which helps them managed their owned media on YouTube. We wanted their late stage investing experience, and their experience in social software, which they have through Buddy Media and other companies they have invested in.

Hollywood 159