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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Thus begins Snapchat and why you don’t get it. Snapchat will be used for both like the Internet (and TV) are. I just need to break you of the idea that Snapchat is for one thing – it is not. But since Snapchat uses the frequency above your hearing range it’s nearly impossible to “get” without help.

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Forge Platform Finds $1M For Ethereum SDK

socalTECH

Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. The funding came from Manta Ray Ventures and Upfront Ventures. The company was founded by Chris Lorenz, Geoffrey Anderson, and James Borow. READ MORE>>.

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ChowNow Launches New Product

socalTECH

According to the company, the new product helps connect restaurants to over a dozen channels for delivery and takeout. The brands include Google, Snapchat, OpenTable, Tripadvisor, Yelp, plus a number of airline and hotel rewards programs. Pricing on the new product was not announced.

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

TechCrunch LA

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfire, a social app designed to help mobile augmented reality (AR) gamers connect. ” Image Credits: Niantic.

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