Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. The tools to help you with all these actions are still evolving.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 13, 2019

When you are starting a new business, every resource is precious, including time, funding, and people. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Poor communication and visibility from the top.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Measuring progress with big data and analytics.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

JUNE 21, 2023

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Make sure your plan makes business sense before committing real resources.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MARCH 2, 2020

Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. Create a written plan, with target milestones and metrics. Expand your own learning and knowledge by helping others.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

JANUARY 23, 2019

Create a specific plan to network to get the help you need. If you need funding, make a list of people you know who might help, and plan to attend specific business events where you can use your pitch and written plan. Set target date milestones and metrics to gauge progress.

Ideas 99

Ideas Slides Writing Startup 99

Startup Professionals Musings

NOVEMBER 4, 2019

The number is much higher for those who choose to go it alone, without help. There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.

Ideas 94

Ideas Slides Technical Review Patents 94

Tech Zulu Event

APRIL 29, 2014

Professional athletes in the past (and present) always had the money and resources to measure and gather every bit of information to keep them at pristine shape, but all an average person had was a weight scale and a mirror to help determine if they were heading in the right or wrong direction. The MVP option goes at a rate of $5.99/month

Social Media 83

Social Media Activity Startup Help 83

Startup Professionals Musings

MAY 4, 2016

Excellent detailed resources are everywhere, including a new book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

JUNE 3, 2015

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

SoCal CTO

NOVEMBER 10, 2009

However, on the other hand, some ideas are more sensitive than others especially in the development phase, and an entrepreneur should be careful to disclose the idea only to those in whom he/she has a reasonable level of trust and who are genuinely in a position to help the company. How did it help you? It sounds interesting.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Decide which parts can be automated, people resources required, and customer service points of contact.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Decide which parts can be automated, people resources required, and customer service points of contact.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JUNE 4, 2016

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Decide which parts can be automated, people resources required, and customer service points of contact.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Tech Zulu Event

NOVEMBER 8, 2012

PowderKeg was a huge endeavor for Matt to pull off, but he is so passionate about his city he couldn’t help, but undertake the huge financial, emotional and timely risk to host this conference, the first in the city to highlight local start ups. There are a sea of writeboard walls with rainbow scribbles of metrics and brainstorms.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

MARCH 1, 2010

With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. This is especially useful if you use links in social media (blogs, tweets, Facebook links or YouTube links) to grab some traffic. Help is everywhere.

Google 68

Google eBook JavaScript Mahalo 68

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The metrics were good but we wondered how much better they would be when we expanded our product. And influencers may help once or twice but ultimately nothing is free. Our centralization is their achilles heel.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

JULY 22, 2013

But marketing is not “rocket science,” so I’m a big proponent of self-help and practicing the pragmatics in-house first. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Focus your resources to convert prospects to customers.

Sales 105

Sales Startup Metrics Customer 105