socalTECH
SEPTEMBER 5, 2013
We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. Why a new, streaming service -- and how is this different from Netflix, YouTube, Hulu, etc? Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. What''s the story behind M-GO?
Both Sides of the Table
APRIL 1, 2014
If you’ve watched any industry in the last 20 years where technology has begun to transform how the industry works the results are always predictable driven by what Clay Christensen appropriately called “ The Innovator’s Dilemma ” (one of the most influential books that changed my thinking about markets).
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socalTECH
MARCH 1, 2013
However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?
Tech Zulu Event
APRIL 24, 2013
For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu.
Startup Professionals Musings
FEBRUARY 26, 2023
It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. All-you-can-eat content model. Do your homework before jumping in with both feet.
Startup Professionals Musings
MAY 27, 2020
It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. All-you-can-eat content model. Do your homework before jumping in with both feet.
Both Sides of the Table
NOVEMBER 5, 2012
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. They are incredibly smart and a huge command of details of complex markets and systems. Or what about your sales team? They have very accomplished backgrounds.
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