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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

RSS 349
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Using Social Media To Deal With Customer Trolls

InfoChachkie

However, rather than ignore discontented customers, Tige does a masterful job of crafting rebuttals that are informative, appropriately deferential and amusing. . Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Tige Young''s social media missives. Share and Enjoy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. Coull Offers Advertisers Video Skimlinks. This article originally appeared on Forbes HERE. Share and Enjoy.

Customer 226
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Privacy, Net Neutrality, The Social Network, Angelgate and More on TechZulu Law

Tech Zulu Event

Facebook "Download Your Information" Feature. Social Media User's Bill of Rights. source=rss& nclick_check=1. link] story/media/angelgate-ron- conway-rips-despicable-and- embarrassing-investo/19646875/. Make sure to join us next Friday for the next episode of TZLaw, live on location from Blogword in Las Vegas.

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

For instance, a senior executive from a major media agency, who did not attend the show, was prompted by a bearded-booth-babe tweet to contact the company’s VP of Sales. A barometer of whether your guerilla marketing properly communicates your corporate messaging is how it is covered by the media. Share and Enjoy.

Marketing 209