Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

AUGUST 18, 2010

Details on the new private investment was not disclosed. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. READ MORE>>.

SEM 174

SEM Funding San Diego SaaS 174

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Social Media 55

Social Media SEM Startup Advertising 55

SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

Startup 150

Startup SEM IP SEO 150

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

NOVEMBER 22, 2009

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRP Partners invested in GoTo.com which rebranded as Overture. If the market rejects in-stream then the market wins.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 26, 2016

The reason one would accept losses is when they are investments in fueling faster growth. In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. Of course, a word of caution is also in order here.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Revenue metrics are one of the first things I ask for from the startups in which I invest. If you can break this down by channel that you’ve acquired them from this is obviously better. Revenue Metrics.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. Of course, a word of caution is also in order here.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. Of course, a word of caution is also in order here.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

I was in advertising and marketing, working in Newport Beach on the Mazda account. Billy Fried: We first tested it in California, which was our launch market a year and a half ago. The idea was to have tent poles up in the most important leisure markets. Billy Fried: It's self funded, and I've invested about $300,000 to date.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! they can build teams that really focus on building & marketing great products. Google was clear that they WOULD NOT go into this business. I further that.

Competition 350

Competition Idealab Product CitySearch 350