article thumbnail

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Attracting key stakeholders requires sensitivity.

article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Attracting key stakeholders requires sensitivity.

article thumbnail

The Changing Venture Landscape

Both Sides of the Table

On the one hand, you’re over paying for every investment and valuations aren’t rational. That used to be called A-round investing. The biggest change for us in early-stage investing is that we now need to commit earlier. In fact, we just announced that we hired a new head of our Growth Platform, (follow him on Twitter here ?

article thumbnail

Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

The employees who participated in the walkout want Netflix to “adopt measures to avoid future instances of platforming transphobia and hate speech,” they wrote in a letter. They want Netflix to address a list of demands in the categories of content investment, employee relations and safety, and harm reduction.

Netflix 300
article thumbnail

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Marketers have a hard time keeping up with all th emost recent platforms.