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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

Based on my experience, a business plan always adds value to the entrepreneur – most people can’t build a complete plan in their head, and need the process of organizing it on paper to make it consistent and complete. Hopefully you know your friends and family better than I do, so you decide when a business plan is required.

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Interview with Scott Saunders, Payoff.com

socalTECH

Scott Saunders: I spent nearly my entire career on the investment side, and in 2005 switched over to the entrepreneurial side of the world. When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do.

Startup 197
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Congrats To The Presenting StartupDemo Companies!

Tech Zulu Event

We took into account innovation and entrepreneurship, style and appeal, originality, community, and value. They make it easy to collect investment funds, track ownership, and provide targeted updates to investors. It allows users to code, develop, brainstorm, communicate and then publish projects and files to your web server.

Company 106
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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Interview with Harry Lin, Lottay

socalTECH

Lottay's gift are virtual things--anything you want--attached to real money, in a PayPal account. How did Lottay start, and tell us about your Series A? They went into full product phase over the summer, and unveiled the post-prototype, alpha, pre-beta, whatever you want to call it, at TechCrunch50. That's where I came along.

Evite 157
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.