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LA’s consumer goods rental service, Joymode, sells to the NYC retail investment firm, XRC Labs

TechCrunch LA

After raising $15 million in financing from one of technology’s most successful global investment firms, the Los Angeles-based consumer goods rental company Joymode is selling itself to an early-stage retail investment firm out of New York, XRC Labs. They’re going to want to rent because they don’t want to own it.”

Invest 263
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.

Product 141
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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. Ghost’s excess inventory marketplace Image Credits: Ghost.

Product 191
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Cold calling. Trade shows.

Marketing 114
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7 Indications Your New Venture May Not Be Investable

Startup Professionals Musings

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. Products requiring changes to government regulations. For new car companies such as DeLorean and Fisker, designing and testing the product is only the beginning.

Invest 98
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169
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Need money? Read this!

Berkonomics

The subject of raising money is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds. How important is this issue for your business?