Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. Investors invest in people as much as the idea. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

APRIL 23, 2011

Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. 11:40-14:15). 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. How long has this new product been available?

News 124

News Advertising Press Sites 124

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

socalTECH

APRIL 14, 2010

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. We've also got SEO feed pages. It's a double viral loop.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Jason Nazar

MAY 2, 2016

If you are inventing or creating a product, understand patents and register for one at the USPTO. Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Determine a pricing system for your product(s). Track which products perform better, and which have the best margins.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Tech Zulu Event

OCTOBER 17, 2012

We have a great variety of skills in the team from Media, Marketing, Operations, Retail – all very focus on customer service, highlighting a product or brand in the best way for the least amount of money. We are talking to companies now about sponsoring the entire site – so their branding will be throughout each page.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

SEPTEMBER 14, 2009

We also build you a web page, which might be better looking that your own, with pictures and video--anything to help consumers make an informed decision without picking up the phone. The automated part, is a customer fills out a form and buys the product through their shopping cart. How is the company funded?

Activity 164

Activity Startup Sites Web 164

SoCal Delicious

SEPTEMBER 22, 2008

Now let’s move on to the first couple topics: Step 0: Pre-product. Initally, the product development process should likely be focused on big-picture qualitative information, like whether or not your business is addressing the right audience as well as the preferences for that audience. Do this for a couple weeks!

Startup 29

Startup IP Email Report 29