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Will Packer Media Buys xoNecole

socalTECH

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Financial terms of the acquisition were not disclosed.

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In Los Angeles, the Women’s March embraces technology to organize and inspire

TechCrunch LA

The roughly 300,000 marchers that filled the streets of downtown Los Angeles for the third annual Women’s March received more than just an opportunity to hear from some of the state’s high powered politicians, they were also part of a new experiment from local March organizers in bringing technology into the movement.

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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

socalTECH

Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed.

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Break Media Sees Move Towards Mobile

socalTECH

Los Angeles-based online publisher Break Media is reporting this morning that it is seeing a shift towards mobile access on the company's various websites. According to Break, twenty two percent of its video views are now happening on mobile or other consumer entertainment devices. million downloads.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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PK4 Media Takes On Video Ad Optimization

socalTECH

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick. READ MORE>>.

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Mobile Roadie Launches In China

socalTECH

Los Angeles-based Mobile Roadie , the developer of branded, mobile apps for celebrities and brands, said last night that it has launched in China. Mobile Roadie's mobile software is being used by brands to easily create their own, custom mobile apps.

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