Startup Professionals Musings

MARCH 5, 2023

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. Managing marketing metrics and the sales pipeline. Meeting people and talking about your ideas won’t get you very far.

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Startup Ideas IBM IBM 155

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. Network extensively for partners, investors, and suppliers. Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

MARCH 6, 2018

According to Triton Digital, Beasley Media Group will continue to use Triton's audio streaming network for its 63 stations, along with Triton's Webcast metrics services, Tap Ad Server, and its podcast creation and editing software, Omny Studio. Beasley operates 45 FM stations and 18 AM stations across 15 markets. READ MORE>>.

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Metrics Media Advertising Los Angeles 100

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

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Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Startup 144

Startup Social Media Metrics Custom 144

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Walter Delph: Marketers are still figuring this out. It''s so business marketers can justify their spending.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Custom Customer Technical Review 113

Startup Professionals Musings

MAY 30, 2022

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

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Sales Metrics Guide Startup 147

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126

Startup Social Media Entertainment Metrics 126

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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Mentor Startup Custom Customer 133

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016? That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Well-articulated goals and metrics.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Networking no longer is primarily a face-to-face serial activity. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Marketing cost is not the best measure of success. Third: cost.

Sites 156

Sites Product Social Network Press 156

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. dollar shave club convertro dollarshave media buying content measurement analytics attribution marketing' READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

JUNE 5, 2020

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. Managing marketing metrics and the sales pipeline. Meeting people and talking about your ideas won’t get you very far.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Even a great marketing plan to gain an audience fails if there is not enough money to prime the pump.

Social Network 179

Social Network Metrics Ideas Sites 179

socalTECH

AUGUST 12, 2019

We're looking for companies where their market opportunity is a billion plus. Whether they are building a marketplace, or building an e-commerce platform, understanding the growth metrics for a company is really the key. What's the best way for women to get over that hurdle of building a network?

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Networking no longer is primarily a face-to-face serial activity. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Tips 161

Tips Startup Social Media News 161

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. With a singular focus on building unicorns, very rapid growth has been a key metric. Target a global market rather than a local from day one.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

SEPTEMBER 30, 2023

Innovative technologies require iterative development, while other ideas are primarily marketing and financial. Be ready to network for investors and team members. You may be comfortable driving your future based on vision and emotion, or have long been a stickler for details and metrics.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

APRIL 15, 2019

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Social Media 87

Social Media Metrics Custom Customer 87

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. Create a written plan, with target milestones and metrics.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

SEPTEMBER 1, 2019

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

Startup 97

Startup Sales Metrics Guide 97

SoCal CTO

APRIL 1, 2009

. => The best (according to social signals across the network) content below that such as: Acting CTO Role in a Start-up The DNA of an A++ Team Startup Delta Force… => The keywords on the left are ordered according to their relationship to the current term.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

SoCal CTO

NOVEMBER 5, 2009

It was a great conversation and I thought it would be a good idea to do some visible networking with Aaron to get to know him better. Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” What do you think of the concepts of visible networking ?

Startup 150

Startup SEO Pepperdine Blogging 150