SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

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SoCal CTO

DECEMBER 9, 2009

The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? Of course, we’ll also discuss the details of the product itself. Who are the other stakeholders involved?

Software Development 292

Software Development Develop Development Startup 292

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 96

Customer Custom Search Engine Optimization Summary 96

SoCal CTO

MARCH 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Venture Capital 150

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SoCal CTO

MARCH 9, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Venture Capital 150

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SoCal CTO

MARCH 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

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SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150

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SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. I talk to a lot of founders of startups.

Web 150

Web Sites Email HTML 150

SoCal CTO

FEBRUARY 28, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Google 150

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SoCal CTO

FEBRUARY 25, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

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SoCal CTO

FEBRUARY 17, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 1, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Los Angeles 150

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SoCal CTO

MARCH 12, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

MyShape 150

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SoCal CTO

FEBRUARY 27, 2007

One of the things that Greg Forgatch (the original CEO) should be credited with was testing many different marketing approaches until he found the ones that worked. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

eHarmony 150

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SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

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SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

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SoCal CTO

FEBRUARY 17, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Incubator 150

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SoCal CTO

MARCH 5, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Southern California 150

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SoCal CTO

FEBRUARY 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

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SoCal CTO

FEBRUARY 23, 2007

And there are definitely other service providers who provide things like marketing services who are interesting, so its not all service providers, its more like the wealth management types. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Tech Zulu Event

JANUARY 20, 2014

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. Natural language merchandiser Compare Metrics. Whole Foods Market. Texas and eTail.

Technical Review 71

Technical Review Commerce Yahoo Web 71

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. We've also got SEO feed pages. It's a double viral loop.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

SoCal CTO

MARCH 22, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Blogging 150

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SoCal Delicious

SEPTEMBER 22, 2008

Analysis on viral marketing, user experience, game design, and online ads. Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter.

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

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