Marketing Metrics Sales Study 
Both Sides of the Table
JULY 21, 2014
Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.
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Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Managing business growth is more than metrics. Optimize the total customer experience.
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.
Startup Professionals Musings
AUGUST 15, 2022
Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Look beyond today’s requirements for entire new market opportunities.
Startup Professionals Musings
MARCH 18, 2020
Assess many change initiatives have come to fruition from your team, visit a couple of key customers and listen for future needs, and study your newest competitor. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.
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