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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).

Marketing 354
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Managing business growth is more than metrics. Optimize the total customer experience.

Sales 147
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. exabytes per month at the end of 2017, of which more than half was video.

Startup 126
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5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

Assess many change initiatives have come to fruition from your team, visit a couple of key customers and listen for future needs, and study your newest competitor. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

Metrics 122
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You won’t need the multiple follow-ups and time to close new sales. Build a marketing plan with deliverables and metrics. Avoid the use of jargon, big claims, and special promotions.