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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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Tala Raises $110 Million Series D

L.A. Business Journal

Santa Monica-based financial technology startup Tala completed a $110 million Series D raise to expand its market reach in India and continue developing its mobile micro-lending platform.

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TrueCar Buys Stake In Accu-Trade

socalTECH

Santa Monica-based TrueCar announced late Thursday that it has acquired a 20 percent stake in Accu-Trade , a provider of vehicle apparisal technology. Accu-Trade, which is based in Manheim, Pennsylvania, and provides a mobile app which offers up vehicle appraisals and valuations for dealers and consumers.

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Atom Tickets Courts Independents

socalTECH

Santa Monica-based mobile movie ticketing platform Atom Tickets said this week that it it expanding its platform to the independent theater market. Screens at the Continent), Nexus Cinema Dining, Taylor Theatres, and Empire Cinemas to its network of screens.

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MomentFeed Links Into Facebook Recommendations

socalTECH

Santa Monica-based MomentFeed , which provides software to help manage the mobile experience of customers when they visit the locations of retailers and brands, said it has connected its tools into the new Facebook New Recommendations product. MomentFeed is an official Facebook Marketing partner. READ MORE>>.

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MomentFeed Adds New Customer Tracking Tools

socalTECH

Santa Monica-based MomentFeed , the developer of mobile customer analytics tools, says that it has launched a new, online-to-offline customer journey tracking tool in the latest version of its platform. The company said that MomentFeed 3.3 The company said that MomentFeed 3.3 READ MORE>>.

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Peering Into The Mobile Games Future With Josh Hartwell of Mobile Deluxe

socalTECH

What does the world have in store for the mobile games market, and how do mobile games developers look at the world? Tell us about Mobile Deluxe and the types of games you develop? Josh Hartwell: We do premium casual games for mobile devices. Talk about how you went from JAMDAT to Mobile Deluxe?

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