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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice

socalTECH

In an unusual twist for the car sharing market, a new, Los Angeles startup-- WaiveCar --said today that it has launched a new, mobile phone-driven car sharing program in Santa Monica and Venice, which lets drivers drive cars for free.

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TECHSPO LA 2016 Technology Expo [ SANTA MONICA ]

Tech.Co

TECHSPO LA is a four day technology expo taking place June 13 – 16, 2016 at the luxurious Loews Santa Monica Beach Hotel, Santa Monica, California in the heart of Silicon Beach. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for the better.

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Mogreet Powers Hotel's Mobile Marketing Campaign

socalTECH

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Tags: mogreet video marketing mobile advertising. READ MORE>>.

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Mobile Majority Raises $8M For Mobile Ads

socalTECH

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market.

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Seriously Adds $5M For Mobile Games Effort

socalTECH

Santa Monica- and Helsinki-based Seriously , a developer of mobile games, has raised $5M in additional funding, according to the company. Seriously has its business development and marketing arm in Santa Monica, with game development in Helsinki. The company said it has now raised its total funding to $10M.

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NearWoo Trumpets New Marketing Partners

socalTECH

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

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