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Covario Scores SEO Patent

socalTECH

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Patent and Trademark Office. The firm said the patent covers technology used in its SEO Audit Score System.

SEO 189
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Marketing 105
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Verimatrix Settles Patent Suit

socalTECH

San Diego-based Verimatrix , a developer of digital rights management (DRM) software for the set top box market, reported Tuesday that it has settled a patent dispute with competitor Widevine Technologies. Patent Nos. The patent lawsuit was filed in August of 2007. 7,165,175 and 7,376,831. READ MORE>>.

Patents 133
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A heartbreaking story about time and money.

Berkonomics

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106
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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. If your software or your manufacturing process is your “secret sauce,” you need to keep the work in-house. The same applies to manufacturing and almost any process these days.