enchantment 
InfoChachkie
SEPTEMBER 28, 2011
Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I think Google+ is a great, great mechanism for enchanting people.”.
InfoChachkie
APRIL 25, 2011
If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. Fan, Not A Fan Boy.
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Startup Professionals Musings
DECEMBER 13, 2020
The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.
InfoChachkie
APRIL 30, 2012
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.
InfoChachkie
JULY 7, 2011
In a company’s early days, it is often the developers and product marketing team who must create the product. Later it is the salespeople who must generate revenue from the product. Assist as many bosses as you can, while retaining your own boss’s productivity as your top priority.
Startup Professionals Musings
JULY 18, 2013
It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus. Enchant your customers.
Startup Professionals Musings
JULY 8, 2014
It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus. Enchant your customers.
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