InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.
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InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0 Don''t Force It.
SoCal CTO
AUGUST 4, 2011
How will you be taking this to market? Often this ties to marketing support. Refer a friend? Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? What’s different, special here? Other types of users?
SoCal CTO
AUGUST 4, 2011
How will you be taking this to market? Often this ties to marketing support. Refer a friend? Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? What’s different, special here? Other types of users?
InfoChachkie
AUGUST 6, 2012
As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.
InfoChachkie
JULY 1, 2013
early-stage, late-stage, market-sector focuses, etc.) One way to unequivocally convey your disregard of your audience’s frame-of-reference is to tell them things you are certain to already know. For instance, emphasize basic market issues that are familiar to even the most casual observer of your venture’s space.
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