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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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5 Steps To Locking In The Right New Venture Partner

Startup Professionals Musings

An excellent example is the initiative by Elon Musk and Tesla Motors a few years ago to give away their battery patents, to infrastructure and competitive car providers, without transactional agreements. Social media relationships fuel the scaling fire. Johansen calls this uncovering your right-of-way. Not everything will work.

IBM 131
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Elon Musk and Tesla made their battery patents available to anyone, to clear the path for market infrastructure growth and compatibility, which of course benefits Tesla. Think of these as the future version of the old “computer clubs,” or today’s multi-player game platforms. Offer an alliance with competitors to expand the market.

Marketing 170
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Why Successful Startups Often Have A Pair Of Founders

Startup Professionals Musings

Master of multi-platform communication and marketing. Even the best solutions these days need to be marketed on multiple platforms, including online, social media, and the proper industry and customer channels for customer geographies. Certainly interfacing to the outside world may not be an inventor forte.

Startup 124
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8 Tips For Success In Turning A Dream Into A Business

Startup Professionals Musings

Elon Musk mitigated this by making his battery patents free to all. A legendary pivot example in social media was the transformation of Odeo into Twitter. The company decided to make a pivot and run with the idea of a status-updating micro-blogging platform. Commit to a higher purpose than just financial success.

Tips 80