Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Marketing Snapchat 101

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Social Media Startup Commerce News 151

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media Media Marketing Platform 100

socalTECH

OCTOBER 3, 2014

Lisa Hennessy: The short one liner answer, is it''s a robust, digital platform that broadcasts once-of-a-lifetime job openings and experience, which everyone can apply for. This is an interesting combination of media and online website, can you talk about the strategy there? However, until recently, the two rarely intersected.

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Platform Media Startup Social Media 233

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. all the way through to passions like the Robb Report, which was operated by CurtCo for almost two decades.

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Media Report Advertising Content 150

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

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Social Media Media Startup Social Network 115

socalTECH

JUNE 28, 2019

Users of social media applications such as Tinder and Snapchat are far more willing to consider cosmetic surgery--a side effect of the popularity of "filters" on those apps--according to a new report from the JAMA Facial Plastic Surgery journal. The study was published on Thursday. READ MORE>>.

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Snapchat Study Social Media Journal 113

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

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Product Platform Advertising Acquisition 424

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting. READ MORE>>.

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Artificial Inteligence Social Media Entertainment Advertising 113

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

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Social Media Software Review Media Marketing 40

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. That’s because the acquisitions make Spotify a publisher, as well as platform.

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Acquisition Media News Platform 124

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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Social Media Media Marketing Startup 88

TechCrunch LA

JANUARY 26, 2022

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

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CTO Hire Layoffs Commerce Email 197

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. ” Once again, TikTok apologized.

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Platform Social Media Netflix Content 210

Xconomy

JANUARY 3, 2018

One of the largest and most consequential data breaches in 2017 afflicted credit reporting agency Equifax, and it was hardly the only victim. These revelations led to Congressional investigations, and pledges by social media companies to better curate the content flowing through their platforms. Have all these.

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Technical Review Social Media News Software Review 71

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

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Press Entrepreneur Social Media Training 96

TechCrunch LA

OCTOBER 19, 2019

It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. ” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff.

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Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

MAY 20, 2017

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

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Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

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Training Media Entrepreneur Social Media 93

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

Tips 161

Tips Startup Social Media News 161

socalTECH

AUGUST 7, 2019

Los Angeles-based social entertainment firm Fullscreen , which is part of Otter media, is targeting LinkedIn with a new platform management and strategy practice, the company announced this morning. According to Fullscreen, the practice will help help brands successfully increase their LinkedIn presence. READ MORE>>.

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Entertainment Platform Los Angeles Pricing 113

Startup Professionals Musings

JULY 9, 2022

Everyday devices, like Internet soda vending , have an embedded computer allowing full remote reporting and control. Platform as a Service (PaaS). Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Mobile Computing.

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Technology Cloud Computing Social Media Networking 133

Tech.Co

JUNE 22, 2021

An ecommerce giant with huge clout in bricks-and-mortar store retail, too, Shopify can boast to having more than one million retailers using its platform. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Not sold on Shopify?

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Marketing Buzzfeed Guide Platform 179

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

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Platform Metrics Social Media Marketing 99

Tech.Co

NOVEMBER 29, 2017

As of an August Pew Research study , 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. Read more about the evolution of social media on TechCo. Evan Spiegel, cofounder and CEO of Snap Inc., more likes!

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Snapchat News Artificial Inteligence Social Media 83

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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Help Startup Activision Media 115

Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages.

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Social Media News Web Report 58

Tech Zulu Event

OCTOBER 29, 2014

ON is like a smorgasbord of the best features from other social media platforms and combines it into one experience that could change the way we meet new people. What ON does differently is take the best parts of Instagram, Facebook, Twitter, Snapchat and Tinder and roll into one social media platform.

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Social Media Platform Snapchat Media 93

Xconomy

AUGUST 3, 2017

ScoreStream, a San Diego area startup providing a crowdsourced social media platform for reporting high school sports scores, said Thursday it has agreed to distribute high school game scores under a new collaboration agreement with The Associated Press.

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Web Press San Diego Social Media 64

Tech Zulu Event

JULY 30, 2014

There have been many business gaining the good, the bad, and the controversial press from social media. Social Rank 2.0 At the time [back when Social Rank 1.0 Now Social Rank is building version 2.0 of their platform and looks to expand on its current algorithm and take it to a new level. “We Social Rank 2.0

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Social Media Media Platform Startup 88

TechCrunch LA

AUGUST 30, 2022

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

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Geni Silver Lake Startup Platform 219

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At the time, it was doing Facebook media buying for e-commerce companies. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.

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Startup Professionals Musings

AUGUST 29, 2022

I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello.

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Case Study Platform Yahoo Social Media 125