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PK4 Media Buys Prosperio

socalTECH

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA.

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Rubicon Project Powers Glam Media

socalTECH

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145
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Emotional Intelligence Technology To Light Up Santa Monica at 2015 Twilight Concert Series At The Pier

Tech Zulu Event

Light Emotion Data) to the Santa Monica Twilight Concert Series. Utilizing technological innovations spun out of the renowned MIT Media Labs and visual artistry by GMUNK , TrueCar is melding the company’s data analysis and visualization abilities with new, entertainment technology. The TrueCar L.E.D.

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Greenfly Lands $8.5M In Funding For Social Brand Marketing

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Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

Marketing 133
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Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.

Media 84
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Interview with Jonathan David, Tapstone

socalTECH

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. Jonathan David: We''re essentially a media buying and optimization platform. You have technology and strategy to maximize ROI. What is Tapstone all about?

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GraphEffect Becomes SHIFT, Takes On Digital Marketing

socalTECH

Santa Monica-based GraphEffect has a new name today--and a long list of new partners--as it has relaunched itself as SHIFT. According to the firm, it is creating a collaboration platform for marketers and agencies, and will offer up a suite of marketing technology from a set of more than 12 partners. READ MORE>>.

Marketing 178