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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Do research on investor visibility via Google and social media. That means you and your business must benefit from both the money and mentoring from the investor, and the investor will win from getting a larger return sooner. The only successful entrepreneur-investor relationships are win-win ones.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

I offer here their summary of purposes and inspirations that have motivated existing business leaders, with insights from my own mentoring and coaching experience. You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Another report from the Pew Research Center confirms that Boomers are still a third of the workforce, equal in size to the Gen-X segment and the Gen-Y segment.

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Additionally, research has revealed that the average age of the founders of technology companies in the United States is a surprisingly high 39 - with twice as many over age 50 as under age 25. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

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8 Keys To Effective Delegation For All Perfectionists

Startup Professionals Musings

Almost every entrepreneur needs to improve their skills in this area, so I did some research on the basics. For example, non-computer types should consider delegating their social media, website, and SEO activities. The challenge is delegating the right things, and not delegating the wrong things. Listen and observe.

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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Do research on investor visibility via Google and social media. That means you and your business must benefit from both the money and mentoring from the investor, and the investor will win from getting a larger return sooner. The only successful entrepreneur-investor relationships are win-win ones.