Startup Professionals Musings

NOVEMBER 28, 2020

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Using new tools for recruiting key players and advisors. Fundraising through online platforms and crowdfunding. Building a minimum viable product, with customer validation.

Tips 161

Tips Startup Social Media News 161

socalTECH

APRIL 24, 2019

Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done. I was inspired looking for a tool to increase output as an agency, and decrease our costs. That's an engagement tool.

Sites 240

Sites Startup Tool CTO Hire 240

TechCrunch LA

DECEMBER 5, 2018

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. If customers are doing the things i want them to be doing through my product.

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Custom 145

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Or Likes – LIKES! Today awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

MARCH 10, 2023

Technologists building cool new platforms, just because they can, won’t find investor interest. Formalize the use of tools and information technology. I look for business startups to already have their website up and running, administrative tools purchased, and basic procedures automated.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

socalTECH

MAY 10, 2010

San Diego-based VMIX , a developer of online video hosting and management tools, said today that it has rolled out a new set of video analytics and reporting tools. The firm said the new analytics features will be included as a standard part of its online video management platform. READ MORE>>.

San Diego 145

San Diego Metrics Report Tool 145

Startup Professionals Musings

APRIL 13, 2019

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 2, 2013

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JUNE 2, 2021

Today’s digital leaders all have a digital platform – a set of algorithms stitched together to collect and analyze key data, and tune their algorithms dynamically for every transaction. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

MARCH 8, 2017

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

JUNE 7, 2020

Technologists building cool new platforms, just because they can, won’t find investor interest. Formalize the use of tools and information technology. I look for business startups to already have their website up and running, administrative tools purchased, and basic procedures automated.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

APRIL 9, 2017

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

DECEMBER 20, 2017

With so many APIs, SaaS ecosystems, and cloud platforms to rely on, a digital product that may have taken five years to get off the ground in 2000 can now be brought to life in a matter of months. Winston is building the tool of product teams’ dreams @productboard ?? Still prioritizing features in a spreadsheet? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

MAY 10, 2019

Choose the best social media platform for your domain. Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. As with any business tool, you need to use it correctly, and measure the cost against the return.

Social Media 99

Social Media Media Tool Startup 99

SoCal Tech Calendar

DECEMBER 2, 2009

Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations. Watson, former worldwide director of new platform development for Eastman Chemical. See [link] (more).

Acquisition 100

Acquisition CalTech IP Metrics 100

Tech.Co

APRIL 30, 2018

Tracking one’s finances can be a time-consuming process if you don’t have the right tools at your fingertips. Their financial planning tool helps people track their spending, investments, and credit rating all in one mobile platform. Their Mapbox map can be integrated into any major business smart tool.

Startup 70

Startup Tool Platform Metrics 70

Startup Professionals Musings

AUGUST 22, 2012

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. But, running a successful influencer marketing campaign is not easy.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

APRIL 4, 2011

We're one of the limited number of companies who have been granted access to Facebook's Ads API program, which allows us to build tools on top of Facebook's advertising tools. How did firm come about? Clark Landry: It was founded by myself and James Borow, our CEO. Those can be sales, coupon redemptions, or downloads.

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

JUNE 18, 2011

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

Both Sides of the Table

JANUARY 10, 2021

Mental psyche is everything in getting into shape and I don’t know of many great tools don’t to help with the mental psyche of losing weight so I had to gamify my own mind. With no platform to really help me with “food coaching” I had to be this coach for myself. The tools are built into the app. It’s super easy to log.

Coach 538

Coach Startup Guide Journal 538

socalTECH

MAY 17, 2019

We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. I was a principal engineer facilitating the integration and connectivity of the ServiceNow platform into these other systems. How did you get into this?

SaaS 113

SaaS Startup Custom Customer 113

socalTECH

OCTOBER 14, 2019

How do you create a tool to help address unconscious bias in the workplaceand why would you create a new startup in that area? We have developed a tool that takes scientific, validated methodologies from academia, and use that to assess unconscious bias around race, gender, age, and other personality attributes, in the workplace.

Content 150

Content Training Education Outsource Development 150

socalTECH

MAY 2, 2017

We had created a tool to let people search online for commercial real estate, then we'd have a concierge plug them into a broker, so that they could meet with a tenant or buyer. We figured out we needed some tools to monitor the performance of the agents, otherwise they'd just fall off the face of the earth. It worked well.

Sales 145

Sales Startup Email Tool 145

socalTECH

SEPTEMBER 20, 2010

Jackson, CEO and co-founder of CapLinked (www.caplinked.com), which is developing tools to help entrepreneurs and investors connect. Jackson: CapLinked is actually a collaborative platform, a social platform that connects entrepreneurs and investors. Today's interview is with Eric M. How do you do that?

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

Startup Professionals Musings

SEPTEMBER 28, 2012

Experiment with social media tools. The basic tools are the platforms like Twitter and Facebook. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. Find out what other people are doing, and what works for them. People love to share what they know. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Offers virality optimization tools and A/B testing inside Facebook. It’s awesome.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

MAY 4, 2016

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Using new tools for recruiting key players and advisors. Fundraising through online platforms and crowdfunding. Building a minimum viable product, with customer validation.

Startup 61

Startup Social Media News Tool 61

socalTECH

JULY 10, 2019

Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. The challenge of any AI platform, is to understand that. Some of th epilots have made it far enough to have some metrics, to the point we're having conversations about integration.

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Concentrate your efforts on two to three platforms to start. Don’t forget the metrics and analytics. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

NOVEMBER 2, 2013

Experiment with social media tools. The basic tools are the platforms like Twitter and Facebook. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. Find out what other people are doing, and what works for them. People love to share what they know. But don’t stop there.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MAY 24, 2015

Technologists building cool new platforms, just because they can, won’t find investor interest. Formalize the use of tools and information technology. I look for business startups to already have their website up and running, administrative tools purchased, and basic procedures automated.

Outsource Development 99

Outsource Development Startup Competition Ideas 99

socalTECH

JUNE 25, 2012

Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media. Those folks are any tool they can find to help them, any new tool they find. Is there anything interesting you've learned using your own tool?

Social Media 203

Social Media Startup Tool LAMP 203

Startup Professionals Musings

JUNE 8, 2019

A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Your constituents can’t plot a journey if they aren’t sure where they are going or why.

Startup 88

Startup Demand Training Custom 88

Startup Professionals Musings

MAY 28, 2016

Technologists building cool new platforms, just because they can, won’t find investor interest. Formalize the use of tools and information technology. I look for business startups to already have their website up and running, administrative tools purchased, and basic procedures automated.

Ideas 62

Ideas Outsource Development Startup Competition 62

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell? They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40