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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Mobile 173
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Joe Perez, Founder of @tastemade, On What Makes a Great Product Manager & More

Both Sides of the Table

I also added a little Soundcloud widget on the sidebar (if you’re viewing on web – not on mobile or RSS reader) that you can listen to each episode with. In the first clip (42 seconds long), Joe discusses what makes a good product manager. In the most recent episode, I interviewed Joe Perez , Founder of Tastemade.

Product 292
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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

You provide the free app in the App Store that gives subscribers mobile access to your service. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. This freemium model has been used for years by web apps.

Mobile 126
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Marketing 107