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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the SocialMedia club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year. READ MORE>>.
I didn’t know what I was getting into when I started buying live endorsement radio ads back in 2005. What I mean by this is we do radio better by building it around the web, socialmedia and traditional marketing strategies alongside, behind and wrapped around our radio shows. I spent a lot of money on Mark Germain (Mr.
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?
If you are a business owner today, and not using socialmedia to promote your business, you are missing out on a huge opportunity. Most socialmedia outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough.
UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.
This was pre socialmedia. I never asked Marc why he stopped blogging but I presume it is some combo of having started a venture capital firm (which you might guess takes a bit of time) and also allowing some air time for his then-less-well-known compadre. Should CEOs be Social? ” He was writing to people.
If you are an entrepreneur today, and not using socialmedia to promote your business, you are missing out on a huge opportunity. Most socialmedia outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.
Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?
I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. Google started as a place where you came to be taken via links to other people’s websites. I’m hoping that HTML5 + mobile will lead them down a more open path.
Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and socialmedia app called Firework.
We want to give our brightest new startups the connections and interactions they need to help streamline success. He teamed up with Jordanna Joaquina, a genetic counselor, to create an online version of what she was already doing in the physical world. The company’s first offering will be a mobile retail commerce platform.
Manhattan Beach-based Pod Network , which says it is developing a mobile, socialmedia network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. The company said the round was led by PACA Ventures and Anthony Misitano, founder of Post Acute Medical.
If you are an entrepreneur today, and not using socialmedia to promote your business, you are missing out on a huge opportunity. Most socialmedia outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.
How do you keep up with everything that''s happening with your favorite interests, brands, and personalities on your mobile phone? Right now, that''s a jumble of different social services, websites, and more--which is the problem that Yapert (www.yapert.com) thinks it has solved. How did the company start?
Rob Reed: I was doing socialmedia strategy consulting from 2007 until 2009, what I would really characterize as SocialMedia 1.0. Now, what we've entered is actually SocialMedia 2.0, which is based on your mobile device, and it's app based. Now, what we've entered is actually SocialMedia 2.0,
Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks. ” . .
As a mentor to startups, I see more startups that are really an individual professional, marketing themselves as a consultant or freelancer in this new gig economy. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up. Software Development Professional.
What's the best way to get the word out about your brand on socialmedia? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace. Matt MacNaughton: Our mantra, is to reach socialmedia users everywhere.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, SocialMedia, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.
In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Establishing your brand with interactive socialmedia.
If you are an entrepreneur today, and not using socialmedia to promote your business, you are missing out on a huge opportunity. Most socialmedia outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.
I started blogging in 2005 and then re-started blogging about a year ago. I love learning first hand about the differences in analytics platforms, socialmedia conversion, the effectively of copy, how to cultivate an audience, etc. I grew up in a household of Democrats. Let me explain. So it goes on my blog.
It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using socialmedia to engage with fans, get that content out there, and grow their audience. What''s your background, why did you start the company?
Isn’t it frustrating to think you finally understand something in business, like marketing with socialmedia, only to realize that the landscape changed while you were looking at other priorities? In a recent book on socialmedia by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.
Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via socialmedia channels like Snap and Instagram, or on their own platforms. “We saw the impact that the rise of mobile was having on linear.
Shopify , which develops software for merchants to set up e-commerce, mobile, socialmedia sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning.
SocialMedia Week (SMW) helps organizations connect and share the latest socialmedia findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How SocialMedia is Bringing LA Closer to Utopia. SocialMedia and Urban Development in Hollywood.
Los Angeles-based Mobilecause , a mobile fundraising startup, said today that it has launched a new iPhone application for charities. According to Mobilecause, the new application, uGive, allows charities to get the word out and solicit financial and socialmedia support for their groups. READ MORE>>.
Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments. The company said its product helps enable secure, mobile payments on iOS and Android. READ MORE>>.
Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. This is not a new model, and it makes no sense,” says Narasin.
Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March There was some really great content in June. It shows a lack of interest.
My internal compass has always steered me strongly toward the belief that founders who can scale with their startup companies are better to back that founders who eventually need to hire a CEO. Very few founder CEOs go into the job ever expecting to give up their seat. So give up the CEO role? It’s your baby.
Image via Pixabay If you are a business owner today, and not using socialmedia to promote your business, you are missing out on a huge opportunity. Most socialmedia outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. Andy Steuer: Punchcard is a mobile loyalty rewards app. Andy Steuer: This is the eighth startup I've been a part of. It's the second one I have started myself. What is Punchcard?
Adding one more startup incubator/accelerator to the long list in Los Angeles, Bixel Exchange launched Thursday, to offer up mentoring and classes to local startups. The center will focus on adtech, mobile, digital and socialmedia, gaming and clean tech. READ MORE>>.
Either way, don’t assume that the entire room is up to speed on your company. I would try a line like, “I know that some of you might be socialmedia experts and others may be less deep on this particular area. Does that sound ok? This happens often is sales meetings or VC meetings.
Since the recent recession, and at least partially sparked by it, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. It still adds up to over 20 million non-employer businesses out there today, with more starting every day. No wonder 90% of the successful startups still bootstrap.
Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” There’s one trend, which is the virtual trend, which is … I mean, it’s obvious. .
We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.
Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter. Financial terms of the buy were not disclosed. READ MORE>>.
Los Angeles-based Affinity Networks has launched a new startup focused on connecting mobile users with common interests, saying it is looking to help connect and create communities around common interests. The company said it is developing "highly verticalized" socialmedia platforms for both mobile and the web.
Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. They funded their new company with their own money and started some serious ad testing.
In an example of the rising interest of big advertisers in mobilesocial sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. READ MORE>>.
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