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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. So people will spend money online to get you to sign up for credit cards or Netflix but not to change your laundry detergent. Banner Ads.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

This applies equally to VCs, startups & big company executives. When I need to give a speech and I’m writing a slide for my deck, I think up the story in my mind that I’m going to tell for this slide. It’s ironic because I believe creativity is the most important success criterion for a startup.

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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

Aber Whitcomb is a partner at startup co-working and incubation community io/LA , CTO of SGN , and former co-founder and CTO of MySpace. The same is true for distribution of content: YouTube and NetFlix are now viable options for releasing original movies and TV Series. What was the biggest news for you this year?

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. We are seeing the emergence of the “digital living room&# and yet Netflix, Apple & Google all seem to be better positioned to have a seat at our couches.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there. That's how we make our money.

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Yekra | Embedding a Movie Theater on the Small Screen

Tech Zulu Event

Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We Teaming up with Warner Bros. Business Entertainment Startups Movie Yekra'