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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other. Democratic. Distributed.

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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

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Events.com Aims To Connect Event Organizers, Consumers

socalTECH

San Diego-based Events.com --founded by one of the co-founders of The Active Network--is hoping to make it easier for event organizers and event goers better plan and find events, the company said this week. Events.com was founded by Mitch Thrower, one of the co-founders of The Active Network. READ MORE>>.

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In Los Angeles, the Women’s March embraces technology to organize and inspire

TechCrunch LA

The roughly 300,000 marchers that filled the streets of downtown Los Angeles for the third annual Women’s March received more than just an opportunity to hear from some of the state’s high powered politicians, they were also part of a new experiment from local March organizers in bringing technology into the movement.

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Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Local Event Organizers Need to Adopt Social Media

SoCal CTO

A while ago I posted about Secret for Networking at Events - Prenetworking where I recommended that people should look at who's attending the event prior to going to the event in order to make their networking more effective. I've received a lot of positive feedback on the post. And I think it hurts them in attendance.