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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. I’m sure it probably resonants with how most of you read the web. The idea is that if I can serve you an ad for a function that you already need to perform on the web anyways – a captcha – with a brand message I can drive recall.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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MySpace Debuts New Timberlake Design

socalTECH

MySpace , the online social networking site which is now owned by Specific Media, has finally rolled out its new, Justin Timberlake-inspired web design, in conjunction with the release of a new single from Timberlake and JAY Z.

Design 159
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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. That said, YouTube Network Fullscreen platform is blazing this new trail with 2.5

Hollywood 100
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Lee Essner is formerly a senior exec from WeddingChannel and has much experience in running a successful web property. Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. It is no wonder web content players with large audiences are all inking deals with them now.

Company 276
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Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

socalTECH

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187
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Interview with Patrick Kennedy, Sidebar

socalTECH

Our basic value proposition to the mobile networks or content aggregators who pay for our solution, is we increase content flow through and revenue, by more effectively merchandising that content. What happened with smart phones, is consumers are buying more and more applications, but a screen can only fit a dozen icons.

Content 189