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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A great opportunity for more visible networking. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. What's keeping you up at night? Great stuff!

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Branding 101 and Networking Seminar with Sasha Strauss

Tech Zulu Event

The USC Alumni Club of West Los Angeles is putting on an amazing seminar and networking event with host Sasha Strauss. The seminar is due to have rich content on all thing branding. Naming and brand architecture to visual design and brand extension.

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How to Sell Your Roadmap Without Selling Your Soul

Both Sides of the Table

In part one I covered the need for early-stage enterprise software companies to build up professional services staff to ensure successful implementation projects. I have a metaphor for this that I use with startups called “ Elephant, Deer & Rabbits ” in which I encourage most startups to be deer hunters.

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6 Ways To Learn The Realities For Starting A Business

Startup Professionals Musings

Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no academic can keep up. From a practical standpoint, there are many ways to learn about business change, and the opportunities that may spring up at any moment.

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If Your Dream is to Get Rich, Don’t Try a Startup

Startup Professionals Musings

These include the following: Networking with people who know. A question I sometimes get from startup founders is “What do I talk to these guys about?” Most successful entrepreneurs have been written up on the Internet, or in magazines, or books. Spend some time with these biographies and soak up the insights and inspiration.

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6 Practical Steps To Learning How To Build A Startup

Startup Professionals Musings

Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no academic can keep up. From a practical standpoint, there are many ways to learn about business change, and the opportunities that may spring up at any moment.