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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. I believe that many social networks confused this idea. But higher value product sales often require a phone call.

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Making A Sport Out of Shopping On Little Black Bag, With Dan Murillo

socalTECH

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It's loosely based on the Japanese concept of a "lucky bag sale".

Commerce 153
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Interview with Robin Richards, CareerArc

socalTECH

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. You've got to have great sales enablement. That's been very effective.

Content 193
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Doppels Is the Birthday Matching App You’re Going to Love

Tech.Co

Each day Doppels will let you know whose birthday it is within your social network or local area and offer you a wish, gift or text option. Hagger is hoping people will be able to relate to each other around different categories and build friendships. How great is that?! Doppels means ‘same’ in German.

Startup 128
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Focus first on the social media trinity. Don’t try to tackle all 20 major categories of digital social media at once. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn).

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The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

More tellingly was the sale of Mint.com to Intuit for $170+ million because it showed VCs that a well-executed investment can still garner a quick, solid results (the company was sold around 3 years after its foundation). VC’s are working hand-in-glove with the investment bankers to prepare for IPOs or create auction-style trade sales.

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Don’t Try to “Pull an Instagram.” Here’s Why …

Both Sides of the Table

…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. Instagram happens to be one of the few social networks I regularly use along with Twitter. I am not saying all companies should be for sale. You are not Instagram. Let me explain.