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The Danger of Crocodile Sales

Both Sides of the Table

They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. But how to apply “listening&# in a sales meeting?

Sales 314
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Custom 100
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When Should Technical Founders Become CEO?

Both Sides of the Table

Case in point is the return of Larry Page to the role as CEO of Google. Somehow in a world of rapid change Mark had been able to right his ship much faster than the highly bureaucratic organizations that places like Google, Yahoo! Much less has been said about when the technical CEO is the best person to run the company.

CTO Hire 309
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Interview with Scott Saunders, Payoff.com

socalTECH

When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do. That's compared to other financial products, which are designed for managing money, and just feel like work. There are three main components of the product.

Startup 197
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4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. You need to have a strategy.

Tool 79
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. If you are inventing or creating a product, understand patents and register for one at the USPTO. Vet your idea with the idea checklist.