Both Sides of the Table

JUNE 9, 2013

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Prices down. Network Up.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The challenges for making money and survival in these professional services worlds are different, maybe even tougher. Set pricing to assure both revenue and profit.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 17, 2019

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Design a product or service that you can sell. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Snapchat 74

Snapchat Startup Course Yahoo 74

Startup Professionals Musings

APRIL 15, 2017

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Design a product or service that you can sell. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Snapchat 55

Snapchat Startup Course Yahoo 55

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Ever use an online messaging service like Kik, MessageMe or such? But many people benefitted. But it works.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 22, 2015

Although the carriers made a lot of money initially by selling dial-up Internet services, customers never took their software because, well, it sucked. As a startup this is often the one true source of strong leverage in a negotiation to: Get a better price, get a longer-term commitment, get PR commitments and so forth. ” 3.

Outsource Development 150

Outsource Development Startup Custom Customer 150

socalTECH

AUGUST 17, 2020

We have a couple of thousand retailers and a product catalog of 80 million products, and every day, people are posting their photos and videos to Instagram, TikTok, Facebook, Snapchat, and Twitter. They are texting their friends about the sunglasses they love, the shoes they love, the tennis racket they use.

Help 113

Help Commerce Platform Orange County 113

Both Sides of the Table

JULY 16, 2013

” Case in point: Facebook, Twitter, Tumblr, SnapChat. But know that unless we do gain the traction we hope for it may make it harder to price the next round as a big up round. The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” Again, all true.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

Both Sides of the Table

JULY 6, 2015

You might look at higher quality / higher price solutions like BMW or Mercedes or you try to see if you can find a bargain with the similar features like a Kia. If you want that kind of service focus I think we’d be a better fit than your internal IT department.” This is true for startups, too.

Sales 150

Sales SaaS Startup Venture Capital 150

Both Sides of the Table

SEPTEMBER 17, 2017

By making it easier to capture value for goods & services that ordinary people provide and by creating a means of storing value today that can be used in the future — currencies have literally changed society and the world. Our social graphs are locked in Facebook, Twitter and Snapchat. Enter blockchain.

Course 280

Course Startup Framework Marketing 280