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Breach Revs Security Tool, Targets Web 2.0 Protocols

socalTECH

Carlsbad-based Breach Security reports this morning that it has released a new version of the firm's flagship WebDefend web application security appliance. According to Breach, the latest version of the firm's product is primarily focused on Web 2.0 programming techniques. READ MORE>>.

Web 2.0 100
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Web Hackers Targeting Social Networking Sites

socalTECH

Carlsbad-based Breach Security , a developer of Internet security software, has released the results of a security report, saying that nineteen percent of all online attacks in 2009 so far have been based on social networking sites. web sites to launch their hacking attempts.

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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Don’t worry about scaling just yet. If your numbers work out, then scaling becomes a question of capital.

Metrics 260
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Mobile Internet Apple Facebook

SoCal CTO

The analysts at Morgan Stanley have produced a report that’s quite good reading on some of the major trends concerning mobile web. And it’s interesting that while they talk about the impact of Facebook, they don’t quite seem to recognize the impact of Web 2.0, social networking, etc.

Mobile 204
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Startup Metrics

SoCal CTO

Define what you need from a metrics and reporting standpoint. If these numbers work out, then often scaling is more a question of capital. In fact, this often becomes the mantra that we live by. channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup.

Metrics 225
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

” If your company was featured there (in the early days of what people called Web 2.0) Remember that while the tech blogs exist to report companies at their infancy, the broader journals do not. And as I’ve already written about, tech funding is an angle itself and thus WILL be reported. They want validation.

Blogging 309
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ExpenseBay Opens Beta

socalTECH

Santa Monica-based ExpenseBay has opened up a public beta release of the firm's expense report automation service, the firm is announcing this morning. ExpenseBay has a software-as-a-service product which helps employees to automate the process of submitting expense reports to their employers. READ MORE>>.

Web 2.0 100