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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.

Sales 367
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Adding Slides Does Not Enhance Your Investor Pitch

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans. Even if you have an hour booked, the advice is the same.

Slides 99
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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.

Sales 314
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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

If you have another 15–20 super detailed slides they should either be in an appendix after you get through the main presentation or in a separate deck that you may or may not get out. These additional slides are often called “pocket slides” as in you have them in your pocket in case you need to pull them out.

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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.

Slides 94
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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. Widen your search to include companies with products peripheral to yours, where extension of their product would seem logical, especially if you plan to be successful early in making sales into their market. We investors see this all the time. We have no competition.”.

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How to Configure Your Startup Team

Both Sides of the Table

Your first sales people should be consultative sellers who can fuel evangelical sales. Don’t hire “relationship management” sales people too early. Ok, well not that pretty since I do my own slides and often at 1am. But my slides are linked above and you can also download from SlideShare.

Startup 388