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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction. If they read it and like it, do they click through to your web site, or engage with your organization in new and different ways? Get attention and reach your audience. That’s where the money is.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Capture your “secret sauce.”

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Capture your “secret sauce.”

Startup 174
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. Whatever the reasons for the change, and there are many, it represents a big opportunity to the small businesses and startups who recognize it. Customers say it takes ten good experiences to make up for one bad one.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. Herein lies an opportunity for startups to beat the big guys. Whatever the reasons for the change, and there are many, it represents a big opportunity to the small businesses and startups who recognize it.

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