Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

SoCal CTO

NOVEMBER 9, 2009

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. This can help juice your SEO.

SEO 150

SEO Startup Search Engine Optimization Google 150

SoCal CTO

MARCH 11, 2010

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense.

Metrics 159

Metrics Search Engine Optimization Startup Ideas 159

Startup Professionals Musings

JUNE 9, 2013

The traditional mode of starting a company is to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Use social networking to start the wave. Think about it.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

JULY 19, 2021

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement. This incents word-of-mouth on steroids. People love to compete.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

AUGUST 21, 2014

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Tech Zulu Event

NOVEMBER 8, 2012

Being an entrepreneur is about, “The journey through the ‘NO’ to get to the YES’ ” said by Ryan Caldbeck, CEO of CircleUp , on a panel at the Connections Conference in Indianapolis. Being an entrepreneur is about making a commitment no matter how painfully difficult it is to keep it. image EPA/Andrew Gombert.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Prime the investor world.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

FEBRUARY 18, 2015

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement. bold entrepreneur movement Peter Diamandis startup Steven Kotler'

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

SEPTEMBER 14, 2015

Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple. Too many entrepreneurs still think plans are for investors, and investors are required to build a startup.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

APRIL 13, 2016

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. business entrepreneur google reputation startup'

Report 98

Report Search Engine Optimization Startup Google 98

Tech.Co

FEBRUARY 8, 2018

One thing is for certain, entrepreneurship can start at anytime, even as a child. In Gary Vaynerchuk’s new book Crushing It , he begins by talking about his eight-year-old daughter wanting to be a YouTube star. And how will the next generation of startups be impacted by it? I think of it as disrupting search altogether.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Prime the investor world.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

MAY 5, 2017

If your dream has long been to start and manage your own business, there is no time like the present to get started. According to Digital Point and others, there are about a hundred new websites and businesses created every minute somewhere in the world today. Expect to spend your limited budget on marketing.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

MAY 12, 2012

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Use social networking to start the wave.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

TechCrunch LA

AUGUST 24, 2020

I have to start by saying that the most important thing about being cited in news sources is that you have to be newsworthy. Now that might go without saying, but what we as marketers might consider newsworthy about our brands isn’t necessarily newsworthy to a writer or to the greater public. Choosing the right content idea.

Content 218

Content SEO Tips Ideas 218

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Prime the investor world.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Go online and read everything you can about the group you want to target. Use social media, search engine optimization, blogging, and mobile media.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. That is starting to show itself in the B2B space. What is Aggregage? He put together a model for attracting an audience.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 25, 2010

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Use social networking to start the wave.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

MARCH 21, 2015

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Do you find it's been more difficult to build up traffic for a more targeted site, or easier? What is Gloss Network? Lolita Carrico: Both have been on my own.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 29, 2019

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. It’s never too early to start marketing to define your brand. Good marketing is all about building excitement, suspense, and value in the mind of potential customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. The best entrepreneurs manage cashflow ruthlessly and never delegate decisions about spending money.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. You are now reading one of about 50 million out there already. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. When I started, I was one of the only people signing up affiliates.

Startup 80

Startup Design Advertising Search Engine Optimization 80