SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

SEO 195

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

SEM 150

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Now study the event organizer. Search Engine Optimization (SEO). Hands down, the absolute gold mine of how to be found when someone types words into the google search bar is “ The Art of SEO ” by Stephan Spencer , Eric Enge , Rand Fishkin and Jessie Stricchiola.

SEO 91

7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). The craziest part is that studies have started to show that users who download an app for free are likely to spend more than $0.99

BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

You can hear their story in the Kajabi case studies. Blogging Entrepreneurship SEO Social Media Social News BlogWorld Blogworld 2011 BlogWorld LA email list Google how to start a blog Kajabi Keywords Mailchimp MindMeister Posterous pubconGo Viral without becoming a Virus.

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. Tracy DiNunzio isn’t your typical Silicon Valley startup founder.

7 Recommendations For Building Your Brand With A Blog

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

SEM 408

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

SEO 227

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Study.

SEO 238

10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition.

eBook 79

7 Keys To Utilizing A Blog To Drive Your Business

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Yesterday I wrote a post about top-down versus bottom-up thinking.

SEM 353

10 Keys To A Killer-First-Impression Website Rollout

Startup Professionals Musings

Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Smart people only visit and buy from credible and memorable websites.

eBook 91

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? My company and I are a perfect case study for the Tech Council affiliation.

Ideas 163

10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Smart people only visit and buy from credible and memorable websites.

Kick-Start Your Consulting Startup With Your Blog

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Smart people only visit and buy from credible and memorable websites.

Every Consultant Needs a Blog More Than a Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

Render Media: Creating A Digital Publisher In The Social Age

socalTECH

Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Before social, with SEO, the average piece of content was about having the right keywords, right backlinks, and the right title, to make sure you got the search traffic.

Media 164

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 91

For a Services Business, a Blog Trumps a Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Smart people only visit and buy from credible and memorable websites.

Tips 103

Interview with Skyler Lucci, HeyTutor

socalTECH

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work. Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors.

Start With a Business Blog as Your Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel.

Interview with Vince Bianco, Newsforce

socalTECH

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. And, 85% of the people in the study said they understood that it was sponsored content, but were interested in scanning the headlines and reading anyway.

News 151

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Custom 186

Interview with Sam Rogoway, Near Networks

socalTECH

There was a recent study which showed that adding a video makes it 53 times more likely that you'll have a Google first page search result. Normally, SEO is not cheap, and video is a very affordable way to boost your businesses search engine optimization, and help you to get discovered. Do you remember those cheesy, late night local television commercials you used to watch (before you got Tivo?) Wondering how, as a small business, you can reach customers in the YouTube age?