SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

SEO 195

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

SEM 150

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Now study the event organizer. Search Engine Optimization (SEO). Hands down, the absolute gold mine of how to be found when someone types words into the google search bar is “ The Art of SEO ” by Stephan Spencer , Eric Enge , Rand Fishkin and Jessie Stricchiola.

SEO 91

7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). The craziest part is that studies have started to show that users who download an app for free are likely to spend more than $0.99

SEO 89

BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

You can hear their story in the Kajabi case studies. Blogging Entrepreneurship SEO Social Media Social News BlogWorld Blogworld 2011 BlogWorld LA email list Google how to start a blog Kajabi Keywords Mailchimp MindMeister Posterous pubconGo Viral without becoming a Virus.

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. Tracy DiNunzio isn’t your typical Silicon Valley startup founder.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

SEM 394

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Study.

SEO 233

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Yesterday I wrote a post about top-down versus bottom-up thinking.

SEM 342

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? My company and I are a perfect case study for the Tech Council affiliation.

Ideas 163

Interview with Skyler Lucci, HeyTutor

socalTECH

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work. Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors.

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 91

Render Media: Creating A Digital Publisher In The Social Age

socalTECH

Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Before social, with SEO, the average piece of content was about having the right keywords, right backlinks, and the right title, to make sure you got the search traffic.

Media 164

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Custom 179

Interview with Vince Bianco, Newsforce

socalTECH

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. And, 85% of the people in the study said they understood that it was sponsored content, but were interested in scanning the headlines and reading anyway.

News 151

Interview with Sam Rogoway, Near Networks

socalTECH

There was a recent study which showed that adding a video makes it 53 times more likely that you'll have a Google first page search result. Normally, SEO is not cheap, and video is a very affordable way to boost your businesses search engine optimization, and help you to get discovered. Do you remember those cheesy, late night local television commercials you used to watch (before you got Tivo?) Wondering how, as a small business, you can reach customers in the YouTube age?