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Your “drop dead” question for a customer survey

Berkonomics

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. But do include at least one specific question about your product to be sure the respondent is an actual customer. Why it’s a great question.

Customer 218
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Should you cast your net where the big fish swim?

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. But readiness is the major test. How large a fish can you handle?

.Net 156
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Cast your net where the big fish swim.

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100