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RingRevenue Ropes In Rex Direct

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call services firm headed by Jason Spievak, has signed on a new customer today, Rex Direct Net. According to Rex Direct Net, it will offer pay-per-call services powered by RingRevenue's products. Financial details of the win were not nanounced.

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Sempra Energy Links With NREL On Net-Zero Energy Systems

socalTECH

Financial details of the deal were not announced, however, Sempra Energy said the two will continue current work researching and developing "innovative solutions" to help shape a lower-carbon future. Department of Energy's (DOE's) National Renewable Energy Laboratory (NREL). Sempra Energy is the parent company of San Diego Gas & Electric CO.

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Netlist Looks To Raise $15M In Stock Sale

socalTECH

The firm said it will receive net proceeds of approximately $14.12M after undewriting discounts and commissions. Netlist said the additional capital will be used for marketing, research and development, working capital, and other corporate purposes. The offering was managed by Needham & Company and Roth Capital Partners LLC.

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Fallbrook Technologies Files For IPO

socalTECH

The IPO is being underwritten by CIBC and Mackie Research Capital. Fallbrook reported a net loss of $11.7M Fallbrook is venture backed by Robeco Group, NGEN Partners, and others. on reveues of $871,000 for the nine months ended September 30, 2009. For 2008, the firm had a loss of $11.9M on revenues of $2.28M.

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Plan for your R&D Tax.

Berkonomics

There are rules of thumb for various industries in creating a reserve for research and development. To attempt to find an average number, companies should “tax” themselves by reserving some percentage – say ten percent of their net revenues – for research and new product development.

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How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

You, the lonely fisherman, must weave a net to catch your fish. Should your net be large and bulky, requiring more effort and expense to weave? Or should it be small and delicate, to catch those fish that would otherwise fall through the net? TAM, SAM & SOM? How about if you have no competitors?

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Veritone Raises $33M In IPO

socalTECH

In addition to the offering, Veritone said Acacia Research Corporation exercised a warrant to purchase an additional 2,150,335 shares of its common stock, which resulted in an additional $29.3M in net proceeds related to the IPO. The company, which now trades under the symbol VERI, sold 2,500,000 shares of its common stock at $15.00