Frank Addante

AUGUST 6, 2014

THE ‘FIND OUT’ When you’re looking to disrupt any industry—advertising, yogurt, VoIP technology, or whatever—begin with learning everything you can. I have always forced myself to ask three very basic, but very important questions before moving forward with any idea. Who else is in the market? Do they have a solution?

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Broadcast can convey the idea of making a purchase, and can motivate a purchase--but, by definition, it's not as precise and targeted as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. What's the idea behind Sometrics? Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. What's the idea behind Sometrics? Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Startup Professionals Musings

APRIL 6, 2011

Kevin Ham was the most powerful dotcom mogul you've never heard of in 2007, reports Business 2.0 It's a good idea to also buy between three and 20 names that are close to your primary address or that could be confused with it. Here's how the master of Web domains built a $300 million empire of over 300,000 domain names.

Company 81

Company Companies Pricing Web 81

socalTECH

AUGUST 10, 2009

The idea is that food transcends just making it in the kitchen, every time you start preparing food, you start having a conversation about something. We have since raised a friends and family round in 2007, pretty modest--enough to get to our first milestone. We're making money from our advertising, and doing really well.

Social Network 174

Social Network Startup Sites Networking 174

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Tech Zulu Event

OCTOBER 20, 2011

The evening will consist of a series of live stage demonstrations guaranteed to impress and inspire new ideas among all in attendance. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Community Sponsors.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

InfoChachkie

JANUARY 24, 2011

For example, how Facebook evolved from other ideas and how two really simple concepts (exclusivity and relationship status) were fundamental to its success. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Copyright © 2007-11 by J. John is a CPA and holds an M.B.A.

Blogging 219

Blogging Entrepreneur Software Review Course 219

InfoChachkie

JANUARY 6, 2011

For example, how Facebook evolved from other ideas and how 2 really simple concepts (exclusivity and relationship status) were fundamental to its success. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Copyright © 2007-11 by J. Meredith Publishing.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Frank Addante

MAY 20, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I just started working on a new idea. . ► March (1) Office 2.0: Where's Jack Bauer? Inventing Stuff, Obviously Impossible?

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Ive noticed that a lot of people are afraid of getting their ideas out into the public. . ► March (1) Office 2.0: Zondigo, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Convincing others to believe in your idea is hard. Convincing others to believe in your idea is hard. Where's Jack Bauer?

Startup 40

Startup Email Ideas Venture Capital 40

Tech Zulu Event

OCTOBER 28, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Community Sponsors.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Frank Addante

MAY 8, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Advertising was the answer! . ► March (1) Office 2.0: Where's Jack Bauer? How will we.

Startup 40

Startup Advertising Web Design Venture Capital 40

SoCal Delicious

MARCH 1, 2010

A little bit Berkeley, but more Stanford to the point where three PhDs graduating from Stanford and a huge idea can get a $20 million check to swing for the fences and build a huge company. There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

AUGUST 31, 2011

We had over 30 pitches and classic SUW team voting that followed, resulting in the final 12 most popular ideas. I’d personally heard of Startup Weekend back when it got started in 2007 out in Boulder but only attended my first Startup Weekend in late 2009. Team formation and recruiting was underway!

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

AeA Los Angeles Council

JULY 7, 2008

A colleague working at the National Science Foundation said to me, "The lag time between fundamental idea and marketable product is usually longer than policymakers are willing to consider." Sylvester Reyes (D-TX), which is the STEM Promotion Act of 2007. You can affect this process. One example I found was H.R. 4151 introduced by Rep.

Education 45

Education Technical Review Research Web 2.0 45

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. . ► March (1) Office 2.0: Where's Jack Bauer? ► February (1) What do you do when a reporter you admire misrepre. Be scrappy.

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. . ► March (1) Office 2.0: Where's Jack Bauer?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Enter Facebook. Now I don’t get any.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Security (Today = 5; 5 Years Ago = 2): Security (of your ideas/code) used to be a big concern when outsourcing. Zondigo, Inc.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At L90 (Startup 3.0) , an online advertising technology company, we moved faster and became more agile as we grew in size.

Startup 40

Startup Technical Review Venture Capital Advertising 40

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. I instantly had the idea that if he needed to do. things of that nature.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

Both Sides of the Table

MARCH 1, 2011

At the time, everyone seemed to be enamored with the idea that your company had to be ‘all things to all people’. Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

JUNE 1, 2011

It actually closed on New Year's Day, 2007. I also like the power of semantic data on the web, and the idea of linked data, so that you can really extract a lot of meaningful data and value from facts or opinions in a linked way. The idea, is to take what has been unstructured data, and add structure to it.

Startup 195

Startup Platform Sites Java 195

socalTECH

FEBRUARY 9, 2009

If you're an industry insider--for example, maybe you worked at Microsoft in its mobile division for eight years, before your mobile startup--the extent you can get that out in a meeting to establish credibility, makes the rest of your ideas more credible. The second thing we look at is the quality of the idea.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

InfoChachkie

MARCH 2, 2010

As noted in Small Ideas, Big Benefits , Capital Cards was an exceptional experience for both me and my brother-in-law, as it allowed us to hone our business skills, while competing with people who were more than twice our age. as well as old-world pricing, such as cost-per-thousand views, which was based upon print advertising metrics.

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

NOVEMBER 3, 2013

By processing MIDI files through the Liquid Notes’ simple to use interface, musicians can make complex changes and chord progression adjustments on the fly, give themselves new ideas in a live environment, and overall increase their creativity capacity. This idea was implanted into the artificial intelligence in the program.

Startup 101

Startup Artificial Inteligence Tool Product 101

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Part of that is transition into paid content. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I setup a nice little home office for myself and started dabbling with a few ideas. . ► March (1) Office 2.0: Zondigo, Inc.

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

JUNE 13, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. And if customers, users, partners and employees have a hard time understanding or explaining the idea, then it will eventually fail.

Startup 40

Startup Outsource Development Product Advertising 40