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True(X) Media Finds $6M

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The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. The company has now raised over $50.85M in funding since 2008. truex media socialcibe svnetwork venture capital online advertising technology' READ MORE>>.

Media 147
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March Capital Backs Nifty Games In $3M Funding

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Middleton, the founder and CEO of Nifty Games, previously served at such companies as Madefire, Pulse Entertainment, Mad Catz Interactive, and others, and was founder and CEO of Boom IN-Gme Music, which was acquired by LiveGamer in 2008.

Capital 113
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Specific Media Promotes Schulz

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Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had previously served at Ford Motor Company. Schulz had joined the firm in 2008. READ MORE>>.

Media 160
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ValueClick Names New GM For Mediaplex

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Westlake Village-based ValueClick , the online advertising firm, said today that it has named David A. Yovanna had previously been at ValueClick, having served at the company from 2000 to October 2008, prior to his time as CEO of Gigya. Yovanno as its new General Manager for its Mediaplex division.

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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171
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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.