Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. www.SoCconference.com ) - November 4 & 5, 2009 - Radisson Hotel Newport Beach. Tags: sponsor advertising. Thanks in particular to: Sponsors. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. It’s a very product that allows you to do visual search of eBay, ETSY, Match.com, AllRecipes and several others sites. It’s a cool product and worth checking out. They sponsor TWiVC.

Venture Capital 214

Venture Capital Startup Design S3 214

Both Sides of the Table

MAY 19, 2010

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech.Co

JANUARY 15, 2018

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. When Eric departed to pursue other things, a new partner stepped in with years of experience building and running community and product teams at AOL. Today, I’m excited to announce that Tech.Co

Media 175

Media News Organization Content 175

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

MAY 18, 2010

We built that and put it on the App Store on December 24 of 2009. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. Al Eisaian: This time, I didn't build the product and then go test it. What's special about the application?

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Ian Swanson: We have 1500 publishers using our products.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

MARCH 15, 2013

We build mobile products, not just mobile applications, but products around them. PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. In 2009, I got my green card and decided to move back here.

Mobile 233

Mobile Southern California Startup Outsource Development 233

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Ian Swanson: We have 1500 publishers using our products.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

JULY 23, 2010

We started that in 2006, and sold it to Chicken Soup For The Soul in 2009. ThisNext.com has been a social shooping site, really for anyone and everyone, and for every product category. We've also already proven that we can attract an audience that cares about products and want to have a dialog. So let's talk about ThisNext.

Newsletter 165

Newsletter Sites Content Advertising 165

Tech Zulu Event

DECEMBER 9, 2009

CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. Advertise and get noticed with us! Discover stuff (maps, deals, videos, etc) that help make your days more productive. We invite you to bring your world into ours.

Technical Review 40

Technical Review Stickam Web Conference 40

Tech.Co

JANUARY 10, 2018

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. Tasteful Humor.

Tips 71

Tips Customer Custom Dollar Shave Club 71

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Are you now deploying your products in applications?

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 7, 2010

So, we refocused in late 2008 and early 2009, and launched Island Paradise in August of that year. In late fall and winter of 2009, it had reached 8-10 million players already. Zac Brandenberg: We currently both have a premium product we sell, by the way of premium items. Why the interest in that area?

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Frank Addante

MAY 24, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

Tech Zulu Event

JULY 31, 2013

Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. 7 – The line between art and marketing/advertising is now very blurry. 6 – Be unexpected.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. I headed up product development to build out their portal services. in 2009, and through that process I learned a lot about local businesses, and about customer acquisition pain points.

Southern California 245

Southern California Idealab Startup Customer 245

Frank Addante

DECEMBER 5, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ▼ December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development.

Outsource Development 40

Outsource Development Develop Development Product 40

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Recycled Bride was founded in 2009 in Santa Monica, CA. TechZulu caught up with Recycled Bride and here is what we found!

Design 84

Design Social Media Sales Sites 84

socalTECH

OCTOBER 17, 2017

They're really looking for enterprise-ready companies, who are innovative, and ready to scale, and who are really aligned with what Microsoft is trying to achieve with their customers and products. We built the first, networkable contact management product, Goldmine, to run on top of Novell. How did you get involved with Microsoft?

Startup 113

Startup Canoga Park Email Google 113

socalTECH

JUNE 27, 2011

In 2009, I teamed up with my partner, co-founder Eden Warner. We're doing more than just managing your cash flow, we've also got social elements to our product, some game mechanics involved, things I think will make it something people will actually want to do. There are three main components of the product.

Startup 197

Startup Ideas Southern California Social Network 197

socalTECH

FEBRUARY 24, 2010

How we do so, is we help consumers discover new products and shop for them. Historically, ThisNext has always been the umbrella brand to help people shop for product they are interested in, across multiple verticals. Traditionally, that has been products in fashion/beauty, home/garden, sports/outdoors, and parenting and green.

Content 165

Content Demand Sites Media 165

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. My Obsession With The Product - Feld Thoughts , May 3, 2010 For some reason I’ve been doing a lot of interviews lately.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech.Co

JANUARY 15, 2018

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. When Eric departed to pursue other things, a new partner stepped in with years of experience building and running community and product teams at AOL. Today, I’m excited to announce that Tech.Co

Media 70

Media News Organization Content 70

Frank Addante

JANUARY 23, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development.

Outsource Development 40

Outsource Development Develop Development Product 40

socalTECH

OCTOBER 29, 2008

The first market is in brand advertising, where we're working with ad companies and clients to create solutions for shows and exhibitions where guests can interact with a brand. How far along is your company, and are companies using your products? It provides a true interactive experience between the user and the presentation.

Startup 100

Startup Advertising Los Angeles Sales 100

Both Sides of the Table

MAY 4, 2010

Provides application performance management (APM) software solution that helps web sites manage distributed applications in high-volume production environments; features include: application mapping, transaction flow monitoring, code-level diagnostics, and cloud orchestration. Its net income for the 2009 period is $11.66 AppDynamics.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. Why the new funding round now?

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. a production company primarily focused on creating premium online content as well as film, television, and videogames. Justine Ezarik (a.k.a.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

APRIL 28, 2010

Bccthis just announced a version of their product which plugs into Gmail. Dave told us about how and why he and his co-founders--both previously executives at Twistbox--decided to start their own startup, specifically outside of the mobile industry, and a bit about the product. How long has Bccthis been around?

Email 185

Email Startup Mobile Ideas 185

socalTECH

JUNE 1, 2011

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. We also make some e-commerce revenue, because some people are ranking products, so we can make affiliate revenue or lead revenue on clicks on things like cars. How long has the site been up and running?

Startup 195

Startup Platform Sites Java 195

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. source: Harris Interactive IM Shopping Poll (August 2009)). So I send Byron any SaaS investment I do at the earliest stage where I know we’ve nailed product / market fit. SOME INTERESTING DATA.

Email 339

Email SaaS Venture Capital Google 339