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Central Desktop Sees Growth, Boosts Hires In 2009

socalTECH

Pasadena-based software-as-a-service developer Central Desktop reported today that the firm had 44 percent, year-over-year growth, and boosted its staff by 50 percent in 2009, as a result of demand for the firm's online project collaboration tools. Tags: central desktop expansion hiring employment jobs software saas.

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Websense Reports Strong Demand, Ups Estimates

socalTECH

San Diego-based Websense , a developer of web security products, said Wednesday that it is seeing strong demand for the firm's new Web Security Gateway and appliances, and is also benefiting from currency exchange rates, and upped its guidance range Wednesday. Tags: websense security software. READ MORE>>.

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OptionEase Claims Growth

socalTECH

San Juan Capistrano-based OptionEase , the stock options tracking and accounting software firm headed by Kimberly Kovacs, reports today that it had what it calls "significant growth" in 2009. Tags: optionease stock options software saas. The firm said it had 60 percent growth in revenues and new clients in the year. READ MORE>>.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.”

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Six SoCal Firms Make Forbes List

socalTECH

Six Southern California firms have made Forbes.com's list of 20 of "America's Most Promising Companies 2009", which was released Wednesday.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

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Thank you to our sponsors and advertisers

socalTECH

We Create Demand for California's Technology Companies. Murano Software (www.muranosoft.com). Your Software Development Partner. The 7th International System-on-Chip (SoC) Conference, Exhibit & Workshops (www.SoCconference.com) - November 4 & 5, 2009 - Radisson Hotel Newport Beach. Startups Made Simple.