socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

OCTOBER 26, 2010

in revenues for Q3 of 2010, up 47 percent from Q3 of last year, when it had $52.6M in fourth quarter of 2010, and full year consolidated revenue in the range of $291.1 Tags: reachlocal rloc online marketing internet advertising small business. in revenues. The quarterly results were a 10 percent growth from the prior quarter.

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200

SoCal Tech Calendar

MAY 5, 2010

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

Entertainment 100

Entertainment Advertising Santa Monica Los Angeles 100

socalTECH

MARCH 30, 2010

According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers. The companies said the multi-year, multi-country partnership will be launched in the second quarter of 2010 in the UK and France. READ MORE>>.

OpenX 162

OpenX Advertising Pasadena Marketing 162

socalTECH

APRIL 5, 2011

According to Kilar, it did $263M in revenues for all of 2010, with a growth in revenues of approximately 90 percent in Q1 of this year.Among other updates, Kilar said that the firm is on track to have over 1 million Hulu Plus subscribers by the end of the year. READ MORE>>.

Hulu 170

Hulu Advertising Blogging Sites 170

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Tags: rubicon project venture capital advertising online. READ MORE>>.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

OCTOBER 5, 2016

Los Angeles-based audio advertising technology provider Triton Digital says it has begun representing XAPPmedia , and will offer up that firm's premium interactive audio ads on Slacker Radio. Triton Digital said it has been representing Slacker's audio inventory and programming since 2010.

Advertising 164

Advertising Los Angeles Mobile Technology 164

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. OpenX has been in Japan since 2010. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country.

OpenX 167

OpenX Advertising Los Angeles Mobile 167

socalTECH

JUNE 16, 2010

According to comScore, in April 2010 the CPMs for display ad impressions were $6.99 Tags: internet advertising impressions comscore media metrix. Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites.

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

AUGUST 24, 2011

Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year. According to the U.S. is against the law.

Google 184

Google Demand Media Santa Monica 184

socalTECH

DECEMBER 1, 2009

Los Angeles-based Oversee.net is planning a European expansion, the firm said this week, saying its DomainSponsor domain monetization division is planning to establish operations in Europe during the first quarter of 2010. Tags: oversee domainsponsor domainer domain name advertising. READ MORE>>.

Oversee.net 154

Oversee.net Advertising Los Angeles Marketing 154

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu 171

Hulu Advertising Content Blogging 171

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. It will become an advertising product.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

NOVEMBER 30, 2011

Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in March of 2010. in a Series B round, according to reports. The round came from GRP Partners, Rincon Venture Partners, and SoftBank. Rifkin is the former founder of Tagworld. READ MORE>>.

GRP Partners 150

GRP Partners Advertising Los Angeles Mobile 150

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. for Q4 of 2010, up 33 percent from the $55.5M for all of 2010. Demand Media said it had revenues of $73.6M in revenues from Q4 of 2009.

Demand 145

Demand Media Report .Net 145

socalTECH

JANUARY 16, 2012

TrueCar said it expects to roll the flat fee billing model out to certain states, advertising adjustments on the site, as well as a "consumer membership" program as part of a larger compliance program by the company. TrueCar said is is "in discussions" with regulators in several states over its fee structure and/or advertising.

Truecar 185

Truecar Santa Monica Advertising Sales 185

socalTECH

JANUARY 20, 2010

He was previously VP of Marketing and Advertising at GM North America, in addition to serving in a number of other sales and marketing positions throughout GM. CODA said that Jackson will be responsible for building the firm's sales model for its late 2010 introduction of its automobiles. READ MORE>>.

Sales 165

Sales Santa Monica Advertising Marketing 165

Tech Zulu Event

NOVEMBER 10, 2010

Pubcon 2010 and all the amazing content that we will be streaming live from our booth is here. Tags: Advertising & PR Blogging Events Pubcon Bloggie Collecta FreshDrop Lunch pubcon Pubcon 2010 Sony Wowee. The time has come! To top things off we decided that we are going to be giving a Sony Bloggie away to one lucky viewer.

Blogging 68

Blogging Advertising Content 68

socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. The firm--which has been running a quarterly analysis of paid search spending--said it is expecting 10 to 15 percent growth in 2010. Tags: covario paid search engine advertising. READ MORE>>.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Rubicon Project operates a service which helps web publishers optimize the advertising on the site, by selecting the best ad networks to run on a particular publisher page.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

DECEMBER 5, 2012

Online advertising firm ValueClick said late Wednesday that it has named John Giuliani as its new President and CEO, replacing former CEO James R. Zarley served as CEO of valueClick from 1999 to May of 2007, chairman between May of 2007 to April 2010, and then back to CEO and President since April of 2010. READ MORE>>.

Advertising 140

Advertising Company Companies 140

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. In particular part three talked about what happened if we saw a double dip in 2010-11 or a “lost decade.&#. 2010 was the year of the “super angel&# and 2011 has to date been the year of unbelievably highly priced B,C & D rounds of venture capital. We did not.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

NOVEMBER 1, 2011

Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M in Q3 of 2010, to $23.56M in Q3 of this year. on revenues of $98.6M. ReachLocal saw its international revenues grow 76%, from $13.4M

ReachLocal 140

ReachLocal Woodland Hills .Net Advertising 140

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

NOVEMBER 21, 2014

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Starting in 2010, we started focusing on that. However, that''s who we were in 2002, and stopped being in 2010. Who we are today, is an ad technology company.

Media 162

Media Advertising Startup Platform 162

socalTECH

JANUARY 25, 2010

The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. READ MORE>>.

Clearstone 113

Clearstone Advertising News Equity 113

SoCal Tech Calendar

JANUARY 26, 2011

More than 650 domain name investors, online marketing and advertising professionals, and leading service providers engaged in meaningful discussions and good fun at DOMAINfest Global 2010. See [link] (more)

Class 124

Class Entertainment Advertising Networking 124

socalTECH

MAY 5, 2011

in revenues the firm reported in Q1 of 2010. Demand also mentioned strong direct brand advertising sales helped its results. Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 million on revenues of $79.5M. Revenues were up 48 percent compared to the $53.6M

Demand 133

Demand Media Santa Monica .Net 133

socalTECH

JULY 6, 2011

The firm reported 875,000 paid Hulu Plus subscribers as of June 2011, up from less than 250,000 six months ago, in December of 2010. per month, with the remainder of the payout to content providers coming from advertising revenue. Kilar said Hulu is "on pace to approach" half a billion in revenues in 2011.

Hulu 150

Hulu Content Advertising Los Angeles 150

socalTECH

SEPTEMBER 30, 2010

Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. Tags: interactive media break video advertising content television youtube google. Online Video Properties, although both were dwarfed by Google's continued dominance of online video via YouTube. total unique viewers, and 153.9M

Hulu 140

Hulu Google Media Advertising 140

Both Sides of the Table

JUNE 12, 2010

-Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Total raised: $16.0mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Tech Calendar

OCTOBER 15, 2010

Thursday, October 21, 2010 -- Digital Hollywood. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! Its happening on all platforms - TVs, Tablets, PCs and Smartphones. See [link] (more).

Digital Hollywood 113

Digital Hollywood Hollywood Advertising Platform 113