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Tuesday, September 21, 2010 -- Lean LA: The Metrics-Driven Startup: Which Metrics Matter and Wh. With competing priorities and limited resources, how does a startup identify and separate the wheat of actionable metrics from the chaff of vanity metrics?
Thursday, July 22, 2010 -- The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. The right metrics and measurement, data, analytics, systems, tools and processes can make all the difference in your marketing measurement and accountability initiatives. Does your marketing pass the so what test?
-Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010.
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
Friday, May 7, 2010 -- California Clean Innovations Fast Pitch Competition. Part business plan, part live presentation, Clean Tech startups will compete in this exciting event by presenting their case to a panel of Venture Capitalist judges who rank the business attractiveness using a variety of performance metrics.
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
We will be opening up a a round of funding soon, as soon as we have some metrics and have been live in the market, and hope to raise some money and capital in the next thirty days. As we've built this relationship with them, we let them see the mobile and social metrics, and make it so that they're able to create a campaign.
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
We've done really well since then, were profitable in 2010, and have had some really great clients. I learned quite a bit from James, who knows more about this than anyone I've ever encountered, and who came up with the idea to start this. from a group of VCs and angels. Those can be sales, coupon redemptions, or downloads.
So no prizes for guessing my New Year’s resolution for 2010. I plan to be 25 pounds lighter by December 31st, 2010. I prefer to write the December 2010 post about what a great year I had. Based on experience I know I can do this much more rapidly but I care more about that longer term goal of maintenance.
Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models.
If you do a $1 million angel round at $6 million pre-money and hope to do a Series A round for $2-3 million that’s fine as long as you’re doing awesome against your metric goals and the market continues to be frothy. If either condition doesn’t hold it will be hard to do anything but a flat or down round.
That was around 2010, when there was only a handful of YouTube creators who had over a million subscribers, and the first year the iPad came out. I come from the agency business, where we're all about making deals, and the metrics that matter are revenue. In particular, the entertainment industry is not as metrics focused as a startup.
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. So of course returns from 2000-2010 were subpar on average for the industry. Today’s Normalization.
We started out as a social media app developer in 2010, which gave us an opportunity to figure out how a powerful and rich data set would allow us to mine the interests and consumer behavior out of mobile signals. We also work with companies doing measurement of marketing campaigns and store visits.
. “There was no real framework for a $15 million fund at the time so I had to make one up … it was really sort of an experiment … I invested across Funds I & II in 90 companies” Jeff then raised $55 million in 2010 and $85 million in 2014.
Microsoft found this out when their market capitalization, once at $560B, had fallen in 2010 to $219B, allowing them to be passed by Apple, who grew from $15.6B Metrics are required for ensuring the return to a known good baseline. People and operational excellence have to converge in every business, large or small. during that period.
Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film. Then, we got written up by Time Magazine as one of the Top 50 sites of 2010. Secondly, it's a changing environment for studios, as they are looking for ways to maximize their assets.
I think that there might be cash toward the end of 2010 or 2011, where IPOs might be reasonable. We think we'll reach profitability by mid 2010, and that gives us plenty of runway with our current burn and the new money, so we can pick and choose. Jason Howe: Right now, an IPO is an impossibility at this point in the market.
We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. There are more and more brands doing test campaigns, and we think we'll see some real budgets being thrown at it by mid 2009, or especially 2010. Finally, what's the next target for you?
One could argue that in 2010, 2011, and 2012, that growth was in the video and entertainment area. Sometimes entrepreneurs ask if we need certain metrics and traction�you don't. Cody Simms: Obviously, I live here in LA, and I have been since 2005. I have witnessed first hand the amazing growth of the LA startup ecosystem.
We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. There are more and more brands doing test campaigns, and we think we'll see some real budgets being thrown at it by mid 2009, or especially 2010. Finally, what's the next target for you?
Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. You could use brute force to get the word out. Enjoyed this post? The Holy Grail of.
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.
Some good ones already from May: "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 Phrases that should be retired include - “Putting customers first” You Actually Did This? Steve Blank , May 6, 2010 Great presentations from Xobni and Dropbox on how they have gone about building their business.
If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 You would have met many smart people who live a mediocre life. There are MANY of them. You might be surprised why this is the case.
Evaluate each of the following metrics on a scale of 1 – 10. A Mac-compatible version of GoToMyPC was not released until 2010. Resources Required – At most high-tech startups, the resources will include developers’ time and the opportunity cost associated with alternative uses of the developers’ 12-hour work days.
He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?
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